第1 章 认识短视频与直播
2.1 短视频及短视频剪辑工具 .................................................................................... 20
2.1.1 短视频的用途 ................................................................................................ 20
2.1.2 短视频剪辑常用工具 ...................................................................................... 20
2.2 熟悉剪映操作界面 ................................................................................................ 21
2.2.1 认识初始界面 ................................................................................................ 21
2.2.2 剪映创作界面 ................................................................................................ 23
2.2.3 更改界面布局 ................................................................................................ 24
2.2.4 灵活控制面板 ................................................................................................ 25
2.2.5 调整预览画面比例 ......................................................................................... 25
2.2.6 调整时间线轨道比例 ...................................................................................... 26
2.2.7 轨道剪辑辅助工具 ......................................................................................... 27
2.3 短视频的前期框架搭建 ........................................................................................ 28
2.3.1 导入本地素材 .................................................................................................28
2.3.2 初识官方素材库 ............................................................................................. 30
2.3.3 分割与裁剪素材 ............................................................................................. 30
2.3.4 移动素材 ....................................................................................................... 32
2.3.5 复制素材 ....................................................................................................... 34
2.3.6 替换素材 ....................................................................................................... 35
第2 章 开启短视频创作
1.1 短视频与直播基础知识 .......................................................................................... 2
1.1.1 短视频与直播的区别 ........................................................................................ 2
1.1.2 短视频常见类型 ............................................................................................... 3
1.1.3 短视频创作思路 ............................................................................................... 5
1.1.4 直播常见类型 .................................................................................................. 6
1.1.5 直播平台盘点 .................................................................................................. 8
1.2 常用设备和拍摄技巧 .............................................................................................. 9
1.2.1 短视频拍摄常用工具 ........................................................................................ 9
1.2.2 短视频拍摄技巧 ..............................................................................................11
1.2.3 拍摄时常用的运镜方式 .................................................................................. 13
1.3 短视频与直播运营 ................................................................................................ 14
1.3.1 账号运营的要素 ............................................................................................. 14
1.3.2 短视频变现途径 ............................................................................................. 16
1.3.3 直播带货流程盘点 ......................................................................................... 17
2.3.7 视频变速 ..................................................................................................................................36
2.3.8 视频倒放 ..................................................................................................................................38
2.4 短视频初步剪辑技巧 .......................................................................................................................38
2.4.1 裁剪画面 ..................................................................................................................................38
2.4.2 旋转画面 ..................................................................................................................................40
2.4.3 画面镜像 ..................................................................................................................................41
2.4.4 画面定格 ..................................................................................................................................42
2.4.5 调整视频比例 ...........................................................................................................................42
2.4.6 设置视频背景 ...........................................................................................................................43
2.5 短视频快速成片 ...............................................................................................................................44
2.5.1 使用模板快速成片 ....................................................................................................................44
2.5.2 使用图文成片 ...........................................................................................................................45
2.6 短视频导出和草稿管理 ...................................................................................................................47
2.6.1 短视频草稿管理 ........................................................................................................................47
2.6.2 导出高清视频 ...........................................................................................................................49
课堂演练：制作江景倒影效果 .................................................................................................................50
课后作业 ....................................................................................................................................................57
课堂演练：制作魔法换天效果 .................................................................................................................73
课后作业 ....................................................................................................................................................76
3.1 抠图的应用........................................................................................................................................60
3.1.1 智能抠像 ..................................................................................................................................60
3.1.2 自定义抠像 ...............................................................................................................................60
3.1.3 色度抠图 ..................................................................................................................................61
3.2 蒙版的应用........................................................................................................................................62
3.2.1 蒙版的类型 ...............................................................................................................................63
3.2.2 添加蒙版 ..................................................................................................................................64
3.2.3 编辑蒙版 ..................................................................................................................................64
3.2.4 反转蒙版 ..................................................................................................................................65
3.3 动画的应用........................................................................................................................................66
3.3.1 动画的类型 ...............................................................................................................................66
3.3.2 为图片或视频素材添加动画 ......................................................................................................67
3.3.3 为文本素材添加动画 .................................................................................................................68
3.4 关键帧的应用 ...................................................................................................................................69
3.4.1 认识关键帧 ...............................................................................................................................69
3.4.2 关键帧让图片变视频 .................................................................................................................70
3.4.3 蒙版+关键帧制作创意转场 ........................................................................................................71
第3 章 掌握精剪核心技巧
4.1 音频的基本处理 ...............................................................................................................................79
4.1.1 关闭视频原声 ...........................................................................................................................79
4.1.2 调整音量 ..................................................................................................................................79
4.1.3 音频降噪 ..................................................................................................................................80
4.1.4 音画分离 ..................................................................................................................................80
4.1.5 设置音频波形图 ........................................................................................................................80
4.1.6 音频的淡入淡出 ........................................................................................................................81
4.1.7 录制声音 ..................................................................................................................................82
4.2 音频的美化........................................................................................................................................83
4.2.1 声音变调 ..................................................................................................................................83
4.2.2 更换音色 ..................................................................................................................................83
4.2.3 设置声音效果 ...........................................................................................................................84
4.3 添加背景音乐和音效 .......................................................................................................................84
4.3.1 从音乐库中添加背景乐 .............................................................................................................84
4.3.2 导入本地音乐 ...........................................................................................................................85
4.3.3 从视频文件提取音频 .................................................................................................................86
4.3.4 为音频添加标记 ........................................................................................................................87
4.3.5 音效的作用 ...............................................................................................................................88
4.3.6 为视频添加音效 ........................................................................................................................88
4.4 创建字幕 ............................................................................................................................................90
4.4.1 添加默认文本 ...........................................................................................................................90
4.4.2 字幕的基本设置 ........................................................................................................................90
4.4.3 设置字幕效果 ...........................................................................................................................92
4.4.4 使用预设样式 ...........................................................................................................................93
4.4.5 快速复制字幕 ...........................................................................................................................94
4.5 解锁创意字幕 ...................................................................................................................................95
4.5.1 制作竖排字幕 ...........................................................................................................................95
4.5.2 制作弯曲字幕 ...........................................................................................................................96
4.5.3 用气泡美化字幕 ........................................................................................................................97
4.5.4 花字的应用 ...............................................................................................................................98
4.5.5 文字模板的应用 ........................................................................................................................99
4.6 智能处理字幕 .................................................................................................................................100
4.6.1 自动识别字幕 .........................................................................................................................100
4.6.2 生成动效歌词 .........................................................................................................................101
4.6.3 文稿匹配生成字幕 ..................................................................................................................102
4.6.4 朗读文本 ................................................................................................................................104
5.1 添加视频特效 ................................................................................................................................. 116
5.1.1 画面特效 ................................................................................................................................ 116
5.1.2 人物特效 ................................................................................................................................ 117
5.1.3 多重特效叠加 ......................................................................................................................... 118
5.1.4 为局部添加特效 ...................................................................................................................... 119
5.2 贴纸的妙用......................................................................................................................................120
5.2.1 添加文字贴纸 .........................................................................................................................120
5.2.2 添加装饰贴纸 .........................................................................................................................121
5.2.3 为贴纸添加动画 ......................................................................................................................121
5.2.4 设置运动跟踪 .........................................................................................................................123
5.3 添加转场 ..........................................................................................................................................124
5.3.1 内置转场效果的应用 ...............................................................................................................124
5.3.2 批量添加转场效果 ..................................................................................................................125
5.3.3 用官方素材进行转场 ...............................................................................................................125
5.3.4 用特效进行转场 ......................................................................................................................126
5.3.5 用动画进行转场 ......................................................................................................................127
5.3.6 用蒙版制作文字转场 ...............................................................................................................128
课堂演练：制作节奏感快闪转场音乐短视频 ......................................................................................130
课后作业 ..................................................................................................................................................136
课堂演练：制作城市奇幻夜景短视频 ...................................................................................................153
课后作业 ..................................................................................................................................................157
6.1 视频创意调色 .................................................................................................................................139
6.1.1 基础调色 ................................................................................................................................139
6.1.2 HSL调色 ................................................................................................................................141
6.1.3 曲线调色 ................................................................................................................................143
6.1.4 色轮调色 ................................................................................................................................144
6.2 画面滤镜的应用 .............................................................................................................................146
6.2.1 风景滤镜 ................................................................................................................................146
6.2.2 美食滤镜 ................................................................................................................................146
6.2.3 人像滤镜 ................................................................................................................................147
6.3 智能美颜与美体 .............................................................................................................................148
6.3.1 智能美颜 ................................................................................................................................148
6.3.2 智能美体 ................................................................................................................................149
6.4 设置视频画面的混合模式 .............................................................................................................149
6.4.1 混合模式的类型 ......................................................................................................................149
6.4.2 “ 滤色”模式的应用.................................................................................................................149
6.4.3 “ 变暗”/“变亮”模式的应用..................................................................................................151
6.4.4 “ 正片叠底”模式的应用..........................................................................................................151
6.4.5 “ 叠加”模式的应用.................................................................................................................152
第6 章 揭秘调色与画面合成技术
7.1 从短视频到直播 .............................................................................................................................160
7.1.1 短视频与直播的互通技能 ........................................................................................................160
7.1.2 直播前短视频预热 ..................................................................................................................161
7.1.3 直播内容创作反哺短视频 ........................................................................................................162
7.2 直播的发展与演变 .........................................................................................................................163
7.2.1 直播的起源与发展 ..................................................................................................................163
7.2.2 直播的主要功能 ......................................................................................................................164
7.2.3 直播的特点 .............................................................................................................................165
7.2.4 直播的演变特点 ......................................................................................................................167
7.3 主流直播平台及特色 .....................................................................................................................169
7.3.1 抖音与快手直播 ......................................................................................................................169
7.3.2 淘宝直播 ................................................................................................................................169
7.3.3 斗鱼直播 ................................................................................................................................170
7.3.4 B站直播 .................................................................................................................................171
7.3.5 微信视频号直播 ......................................................................................................................171
7.4 直播方式的分类 .............................................................................................................................172
7.4.1 电脑直播与手机直播 ...............................................................................................................172
7.4.2 固定直播与移动直播 ...............................................................................................................172
7.4.3 出镜直播与不出镜直播 ...........................................................................................................173
7.5 直播流程与前期准备 .....................................................................................................................173
7.5.1 直播重要流程 .........................................................................................................................174
7.5.2 规划直播脚本与流程控制 ........................................................................................................175
7.6 直播设备与直播布置 .....................................................................................................................177
7.6.1 室内直播的设备选择 ...............................................................................................................177
7.6.2 户外直播的设备选择 ...............................................................................................................180
7.6.3 直播间的布置技巧 ..................................................................................................................183
7.7 直播运营技巧与实战要点 .............................................................................................................184
7.7.1 主播定位与个人IP打造 ...........................................................................................................184
7.7.2 直播话术与表达技巧 ...............................................................................................................185
7.7.3 图文宣传策略 .........................................................................................................................186
7.7.4 直播引流方法 .........................................................................................................................187
7.7.5 直播复盘与优化 ......................................................................................................................188
7.7.6 提升直播转化率 ......................................................................................................................189
7.7.7 直播团队协作与角色分工 ........................................................................................................190
课堂演练：使用AI生成直播脚本和宣传海报 ......................................................................................191
课后作业 ..................................................................................................................................................193
8.1 OBS Studio实操指南 .....................................................................................................................196
8.1.1 OBS的下载安装与基础界面 ....................................................................................................196
8.1.2 源添加与管理 .........................................................................................................................199
8.1.3 高级音频设置与混音处理 ........................................................................................................202
8.1.4 推流参数设置与平台绑定 ........................................................................................................204
8.1.5 场景管理与转场效果 ...............................................................................................................205
8.1.6 本地录制及回放功能 ...............................................................................................................207
8.1.7 多平台同步直播的设置方法 ....................................................................................................208
8.2 抖音直播伴侣操作实战 .................................................................................................................210
8.2.1 直播伴侣的安装与登录 ...........................................................................................................210
8.2.2 直播界面的配置 ......................................................................................................................210
8.2.3 特色功能 ................................................................................................................................212
8.2.4 直播设置 ................................................................................................................................213
8.2.5 直播互动 ................................................................................................................................213
8.2.6 直播工具 ................................................................................................................................215
8.2.7 直播复盘 ................................................................................................................................216
8.2.8 抖音推流地址和推流码的获取 .................................................................................................217
8.3 手机端直播操作与优化 .................................................................................................................218
8.3.1 开播入口及基础设置 ...............................................................................................................218
8.3.2 直播间高级设置 ......................................................................................................................218
8.3.3 直播中的常见设置 ..................................................................................................................220
8.3.4 查看直播相关数据 ..................................................................................................................221
8.4 直播常见故障及处理方法 .............................................................................................................222
课堂演练：使用OBS推流直播电脑使用程 ......................................................................................223
课后作业 ..................................................................................................................................................224
参考文献 ..........................................................................................................................................226